Article I still remember the media frenzy in early 2022. Just a week before Watches & Wonders Swatch announced the MoonSwatch, and they immediately won the publicity battle over all the novelties that followed a week later. While the marketing approach was close to brilliant (only buy at the stores) and the effects very visible (long […]
Article In the colorful and vibrant environment of Miami, host of the Miami Formula One Grand Prix on May 7, IWC is spicing up the party with a brand new Pilot’s Watch, reference IW388114. The Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One(TM) Team, as the watch is called officially, is not only celebrating the second […]
Article Traditionally the May month is a busy one in watch auctioning. This weekend the big auction houses gather in or near Geneva to offer a great variety of high-end watches, to be sold to the highest bidders. We previously paid attention to what might be the number 1 event, the dedicated F.P. Journe sale by […]
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