Get updated on the latest news from the watch world - Subscribe

DailyWatch MAGAZINE

Panerai Luminor Marina eSteel

innovative eco-footprint

Panerai Luminor Marina eSteel

innovative eco-footprint

The brand recently launched the Panerai Luminor Marina eSteel in three versions. Read the review.

In the past few years, Panerai has firmly established and expanded their eco-minded reputation. In an era where it is everyone’s responsibility to be part of the solution in saving the planet, Panerai took their responsibility and the Eco Titanium was a first insight in where It should go. To focus at recycled materials and involve this in the watchmaking process. Both ecological and innovative at the same time. 

98,6% recycled materials on the Panerai Luminor Marina eSteel

This year Panerai takes further steps. First with the eye-catching Submersible eLAB-ID (PAM1225), a watch that comprises of 98,6% recycled materials. To be that pioneer comes at a price, as the PAM1225 will cost an approximate $60,000.

PAM01225

The Panerai Luminor Marina eSteel is available on three models

The Luminor Marina eSteel, which is presented at PAM1356, 1358 and 1157 extends the eco-philsophy to a larger scale and affordability. Panerai is introducing eSteel, a new recycled-based material that represents Panerai’s commitment to reduce the need for virgin material extraction. And in what a way!

Panerai made 89 grams of the Luminor Marina eSteel of recycled-based materials. And compared to the total weight of 152,4 grams it means that 58,4% of the watch case is recycle-based. The new alloy is featured in both the case and the dial of the watch. 

Caliber P.9010 automatic movement

The eSteel features a brushed case and a polished bezel and comes in three dial colors: Blu Profondo, Grigio Roccia and Verde Smeraldo, with the latter available exclusively to Panerai boutiques and e-commerce. All three watches wear the Calibre P.9010 automatic movement inside, with three day power reserve.

PNPAM01157

Footprint of your next luxury watch

Panerai took a technically advanced effort with the Luminor Marina eSteel. They teamed with several partners from within and outside the watch industry. It shows their intention that creating eco-friendly, recycled products is here to stay. Of course that raises the bar for other brands as well. They obviously have to be prepared when future watch buyers will consider the footprint of their next luxury watch being part of the purchasing decision. Therefore, Panerai is leading that way.

MORE ARTICLES

Dubai Watch Week – Introducing the Ferdinand Berthoud FB1.4-3 Unique Piece

The watch brand Ferdinand Berthoud has been resurrected by the Scheufele family a few years ago. The brand is focussing on producing the horological most exquisite watches, that can often be specified by the customers wishes. As a basis for their watches, the brand uses a self-developed and produced hand wound tourbillon movement with a […]

DailyWatch Talks #147

Omega Boutique Copenhagen -In this video, we are visiting the new Omega boutique in Copenhagen to take an in-depth look, at some of the Omega watches. What is your favourite piece from Omega?

DailyWatch Talks #139

In this video, we talk about Hublot and some of their pieces. We also talk about Nick's recent trip with Panerai, and do a quick wristcheck.